Ever since that NFT monkey started to become popular, a sort of boom has been initiated in this space.
And now the International Football Association (FIFA) is gearing up to launch its new platform for non-fungible tokens (NFTs) later this month.
FIFA+ Collect will initially release a variety of token collections and reveal details about potential exclusive and limited-edition collections, according to a press statement issued Friday.
The digital collectibles will showcase famous art and photography from the FIFA World Cup and FIFA Women’s World Cup events, as well as unforgettable moments from football matches.
“This exciting announcement makes FIFA collectibles available to any football fan, democratizing the ability to own a part of the FIFA World Cup,” commented FIFA Chief Business Officer Romy Gai, elaborating:
“Fandom is changing and football fans around the world engage with the game in new and exciting ways… Just like sports memorabilia and stickers, this is an accessible opportunity for fans around the world to engage with their favorite players, moments and more on new platforms.”
FIFA+ Collect will be available on FIFA+, the federation’s digital platform that offers live soccer games from across the world, interactive games, news, tournament information, and other exclusive content.
FIFA+ Collect will be available initially in three languages — English, French, and Spanish — with more to follow, as well as on online and mobile devices.
FIFA’s NFT art platform was developed as part of the agreement announced earlier this year with Algorand.
“The commitment FIFA has made to bridge to Web3 enabled by Algorand, is a testament to their innovative spirit and desire to directly and seamlessly engage with football fans,” said the company’s interim CEO W. Sean Ford.
In May, FIFA and the blockchain technology firm agreed on a sponsorship and technical partnership deal ahead of the FIFA World Cup 2022 in Qatar.
The Algorand Platform
The Algorand blockchain powers the digital collectibles (NFTs), which is a low-cost, carbon-neutral blockchain that supports many currencies.
Algorand bills itself as an environmentally friendly blockchain, and in April of this year it took over New York Times Square for an hour to demonstrate its environmental commitment by darkening the billboards; according to various media sources, this publicity stunt saved approximately 6500 kilowatt hours of energy.