eBay, a global commerce leader that connects millions of buyers and sellers worldwide, announced the launch of a series of exclusive NFTs through a strategic partnership with OneOf, a premier green NFT platform for communities across music, sports, and lifestyle. Through this partnership, eBay combines its global reach and unmatched inventory – and OneOf’s eco-conscious Web3 technology – to continue to bring a seamless experience that allows enthusiasts to buy and sell high passion and high-value items with confidence.

NFTs and blockchain technology are revolutionizing the collectibles space, and are increasingly viewed as an investment opportunity for enthusiasts,” said Dawn Block, VP of Collectibles, Electronics and Home at eBay. “Through our partnership with OneOf, eBay is now making coveted NFTs more accessible to a new generation of collectors everywhere. This builds upon our commitment to deliver high passion, high-value items to the eBay community of buyers and sellers.”

Hockey legend Wayne Gretzky is featured in the first collection from the e-commerce company. “Forty years ago, I was grateful to be on the cover of Sports Illustrated, it was a monumental moment in my life,” says Wayne Gretzky, Sportsman of the Year. “I’m honored to bring this collectible experience to my hockey fans who have followed my career for decades.”

The company is launching 13 limited-edition digital collectables in partnership with Web3 platform OneOf, each of which contains a 3-D animated rendering of Gretzky making one of his signature moves on the ice.

OneOf plans to drop additional NFT series throughout the remainder of the year in partnership with eBay, featuring some of the most iconic athletes featured on Sports Illustrated covers, priced for the everyday fan, starting at $10 each.

The collection includes thirteen limited-edition digital collectables as green, gold, platinum, and diamond tier NFTs, with up to 299 editions each in the green tier, to a highly coveted 15 editions only in the diamond tier. 

There are 142 million eBay buyers worldwide. Though a distant second to Amazon, it is the second—most prominent player in e-commerce. Electronics & accessories are the company’s most popular category, which appeals to a younger consumer demographic. Earlier this month, eBay bought a 25% stake, worth $263 million, in toymaker Funko alongside a consortium including former Disney CEO Bob Iger, sports agent Rich Paul and The Chernin Group.

We are excited to partner with eBay, the largest and most trusted e-commerce platform in the world, to introduce NFTs and the power of the blockchain to eBay’s community of enthusiasts through a dynamic, user-friendly experience,” said Lin Dai, CEO, OneOf“You don’t have to be a crypto expert to buy, sell, and collect NFTs. OneOf and eBay are bringing transformative Web3 technology to the next 100M non-crypto-native mass consumers.”